In my role with the MHL Hotel Collection, I manage end-to-end social media content production for two of the group’s Dublin properties—Brooks Hotel on Drury Street and The Spencer Hotel in the IFSC.

I lead the entire creative process, beginning with developing content briefs and defining the creative direction for each project. This includes liaising directly with hotel teams to understand their goals, planning and producing on-site shoots, and capturing content using both professional camera equipment and mobile workflows.

From initial ideation to final delivery, I oversee every stage of production:
concept development → briefing → on-site direction → filming → editing and post-production.

In addition to my property work, I have collaborated with Powerscourt Hotel on promotional content, including reels inspired by Netflix’s Wednesday series to highlight their themed afternoon tea experience. I have also contributed to the development of social media templates for multiple properties within the MHL portfolio, helping ensure consistent, brand-aligned visual communication across the group.