Dorado Coffee Roasters
Dorado Coffee needed to bring new life to their bold and flavour-packed brand.
With a vibrant personality and deep Colombian roots, the challenge was to create a brand world that could stand out on the shelf while staying true to its fun-loving spirit.
With Colombia’s rich culture and colorful landscapes as inspiration, we crafted a lively, expressive visual identity, drawing on the country’s flag for a striking color palette. The name Dorado, meaning “golden” in Spanish, sparked the idea for the brand’s shining star: a playful sunshine mascot designed to brighten every cup.
From packaging to personality, every touchpoint of the brand is infused with energy, colour, and a whole lot of joy, just like that first sip of your morning coffee.
Quieres un café?
〰️
Quieres un café? 〰️
The typography strikes a balance between tradition and playfulness, serif fonts distinguish the different roast profiles with a sense of heritage and credibility, while the main logotype, inspired by the shape of coffee beans, adds a warm, informal touch that keeps the brand approachable and fun.
