Pane & Olio ? Sí, perfavore!

Pane & Olio is a refined Italian deli concept celebrating the beauty of simplicity, where the hum of conversation meets the aroma of freshly sliced antipasti and warm bread.

Rooted in the philosophy that less is more, the brand evokes the quiet confidence of authentic Italian craftsmanship, paired with a contemporary, editorial sensibility.

The identity balances warmth and precision: elegant typography in Times New Roman meets clean, minimalist layouts that let the ingredients speak for themselves. The visual language draws inspiration from modern Italian cafés and hand-drawn recipe books, combining generous white space with crisp photography and subtle texture.

Pane & Olio feels familiar yet elevated, a brand that honors tradition while embracing modern taste. It’s a celebration of good food, honest design, and the everyday ritual of gathering around simple pleasures.

  • Project developed inspired by ICAD Upstarts brief 2025 - All brand identity developed by Chiara Iodice, imagery taken from Cosmos.so

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