Nova Mocktails


With the rise of sober-curious lifestyles, especially among people in their mid-twenties to early thirties, there is a growing demand for alcohol-free drinks that still bring the same energy, flavour, and social appeal as traditional cocktails.

Too often mocktails feel like an afterthought, bland in branding and easily overlooked.

The challenge? To create a drink that felt just as exciting as the party itself, without the need for alcool.

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  • The typography is designed to elevate the brand above its soft drink competitors, lending it a more refined, premium feel, while still capturing the sleek, sophisticated vibe of a drink made for nighttime enjoyment.

    Typography

  • The colour palette draws inspiration from the drink’s vibrant flavours, aiming to capture their freshness and energy, while also ensuring strong shelf standout in a crowded category. Each hue was carefully chosen to reflect the sensory experience of the drink, making the brand feel as bold and refreshing as it tastes.

    The Color Palette

Indietro

Onezero
Avanti

Green Eats Oasis