One Zero, your protein water of choice.

Most protein drinks scream gym bro energy, all harsh lines, neon colors, and performance-first messaging. But One Zero isn’t that. It’s a protein-packed sparkling water made for real people with real lives: morning movers, casual stretchers, city walkers, and park joggers. The challenge was to create a brand that felt energizing and health-conscious without leaning into cliché fitness aesthetics.

I designed a brand identity that feels fresh, clean, and grounded. No loud graphics or hyper-masculine vibes, instead, I went for calming tones, soft textures, and hand-drawn yoga illustrations that invite you to breathe and reconnect.

The look is elevated but approachable, playful but purposeful, just like One Zero itself.

It’s a quiet kind of strong.